Assassin's Creed is a forever brand because Ubisoft supported huge risks with it, ex director says: Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies

GamesRadar.com / 03.11.25

Assassin's Creed is a forever brand because Ubisoft supported huge risks with it, ex director says: Whereas, say, EA, you get these awful execs and they never made games and they came from toothpaste companies

Assassin's Creed's shift to open-world RPGs would never have happened at many companies, Alex Hutchinson says
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